Bowsmith App : Development of a complete visual identity system based on existing logo, color palette, and typography assets, designed to expand the brand universe consistently across both digital and print supports.
The solution focused on creating a dual-theme design system tailored to two distinct user personas:
– a Light Theme for casual / recreational archers,
– a Dark Theme for competitive archers.
The project included UI direction, component system definition, visual consistency, and scalable foundations for future product evolution.